Trade or Product? – answer impacts strategy

Trade or Product? – answer impacts strategy

Heisenberg posted a quick one this morning on China autos … i verged off a bit on this snippet: “America’s loss in terms of Chinese market share is Germany and Japan’s gain. “As GM and Ford’s China sales extend declines, US car companies’ share of total China passenger vehicles sales fell to 9.5% in the first eight months of this year from 10.7% in the year-ago period”, Reuters wrote this week. “Over the same period, German car makers’ share has risen to 23.8% from 21.6% and Japanese auto makers’ to 21.7% from 18.3%”.

Ok, so is this decline from all the trade noise (US / China), or something far more problematic … is this that US autos are not hitting the market w/ the right products? If I was either an auto exec or investor (i am neither, tho i do find BYD interesting for their battery possibilities), I would surely want to know the answer to that question and adjust my strategic planning accordingly.

Heisenberg’s post

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