Facts, figures and details sometimes get in the way of prompting people to both understand and take action … something we all need more of to reverse climate change.
Story telling has long be THE method of transferring information from one human to another … goes way back in our history as humans. I learned this first hand studying oral tradition with Lilyan Kesteloot in Dakar (bio). She understood the power of story and was taught by some of the last great African griots.
From Grist, “The research jibes with other studies suggesting that scientists and activists might rely too heavily on facts and evidence in their attempts to persuade people to take action, and not enough on stories like Mode’s. Gustafson’s study found that people who felt more worry and compassion when listening to Mode tended to change their minds the most.”