Wallet activism – a new twist

A recent announcement floated in Outside magazine’s news feed from Bank of the West caught my attention. I looked up who really owns Bank of the West – BNP Paribas.

Here’s the pitch:

The new 1% for the Planet checking account, only from Bank of the West, donates one percent of the bank’s net revenue from the account to an environmental nonprofit—at no cost to you. To launch the new account, Bank of the West has teamed up with Protect Our Winters to be the first recipient of the one percent donation. So instead of contributing to the climate crisis just by having a checking account, you can support climate advocacy instead. 

“Until now, sustainable finance has largely been something associated with institutional investments or mutual funds,” says Ben Stuart, Bank of the West’s chief marketing officer. “It wasn’t something your average person could participate in. The idea for this account is it allows anybody to start participating in sustainable finance.”

I am not advocating this specific offer, but I think anything we can do with our wallets to protect our fragile world and create a more sustainable future is worth a look.

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