Using social media successfully for change – Greentrolling

Grist highlighted an influential environmental activist who is clearing pushing big oil companies to publicly come clean (pun intended) on their propaganda. Here’s their ‘lead in’ quote: “Mary Heglar has a “maniacal plan” to save the planet. It doesn’t involve shutting down pipelines or protesting in the streets. Heglar has simply been “trolling the shit out of fossil fuel companies” on social media.”

There are several of her and her team’s resources referenced in the Grist article, and here is here key statement on big oil, quote: “They can just walk out on the biggest arena in the world and pretend that they’re something that they’re not,” Heglar told Grist. “And it’s really persuasive. If I didn’t know better, I would believe that BP was on the right side of history.”

Further, “Greentrolling is catching on. Earlier this month, Shell tweeted a poll asking “What are you willing to change to help reduce emissions?” Every corner of Climate Twitter had something to say about it. “This you?” said climate activist Jamie Margolin, sharing a photograph of a 2016 Shell oil spill in the Gulf of Mexico. The Sunrise Movement tweeted, “omg cute!! we’re still gonna prosecute your execs for lying to the public about climate change for 30 years though!!!” Swedish activist Greta Thunberg and Democratic Representative Alexandria Ocasio-Cortez of New York also chimed in. It was the first time that an oil company had “ever faced significant backlash for greenwashing on social media,” according to Heglar. For days afterward, Shell, Exxon, and Chevron stayed silent on Twitter.”

But to be balanced, the article also quotes academics posing the insufficiency of social media to prompt social change – i say, let’s prove them wrong and greentroll the crap out of those who would lie / propaganda their way into ‘green’ when they are nothing but dirty grey and black!

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