A New Business Scam

Th is last month, I officially established my consulting business, Plans and Clues LLC, with the state of Oregon as well as a US Fedral EIN.  At least one of those things puts my business name and address in the public domain … the state of OR.  So there are either people or bots scanning the public domain for new businesss so they can contact you …

They sent me this very official sounding and looking document that could easily be mistaken for a state or fedral agency requiring a fee be paid.

But if you read the top paragraph on the right side, if clearly states that this same documentation that they are asking you to pay for is available for free from the state of OR.

This is a scam that they are intending you do NOT read and just go ahead and pay.  If not, how many businesses will stay in business if the EXACT same product is available for free from the government?

30 minutes on Plan for Profit

I presented at short view on “Plan for Proft” for a local Chamber of Commerce Lunch event this week. A framework to help people start thinking about the needed clues to create a plan to meet their unique and individual profit goals.  http://plansandclues.org/files/PlanforProfit-2.pdf

Caveat:  These slides are not that helpful for people who were NOT in the talk itself – this is not a “leave-behind, stand on its own” collateral.

Data Analysis – Stop the Spray & Pray

A very short thought on data analysis and the use of data to make decisions.  I often hear people in different domains reference “data based decision making”, “data driven business”, and the list goes on …

But what so many people follow is the “Spray and Pray” approach of data analysis.  They collect as much data as possible, they spray it on the wall for everybody to see and pray that something meaningful surfaces.

What they miss is that any data analyst worth their salt would do the following:

  • Identify the most important data
  • Explain why that data is important
  • Relate what that important data means and its shortcomings / limitations
  • Recommend what actions should be taken based on that data (non action is appropriate response as well)